Kate Younkin
Public Relations
Resume
Conventures, Inc.
Special Events Intern
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Collaborate in planning and execution of special events from 10-500+ guests
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Provide market research for lead generation for sales team
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Prepare and distribute direct mail campaigns
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Including donation requests, tax information, thank you letters, etc.
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Manage tracking spreadsheets with pertinent event information per client
Mountie Den Rebranding Team
Public Relations Workshop
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Research market to determine brand recognition and consumer view
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Design new logo and name for the Mansfield University Bookstore, now known as the Mountie Den
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Conceptualize and execute grand unveiling and subsequent celebration
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Establish, maintain and create future plans for social media accounts
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Edited various documents such as press releases, fact sheets and flyers
NextGate Solutions
Marketing Assistant
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Produce and execute company's first user group
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Organize and host virtual training sessions for clients
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Update and maintain company's social media platforms
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​Increased overall impressions more than 400% on Twitter in 2016
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Deploy email communication with key informational updates to clients
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Develop and initiate a new marketing guide
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Create fact sheets to be used at trade shows and client meetings
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Initiate sales team on-boarding procedure
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Consolidate and design new collateral pieces
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Write, edit, and implement new content for company website redesign
Intrada Technologies
Marketing and Communication Coordinator
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Organize and execute community outreach and planning for informational classes
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Invent ads for Search Engine Marketing (SEM) campaigns
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Review and update client web content to improve Search Engine Optimization (SEO)
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Generate ideas and provide content calendars for clients social media accounts
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Compose content for internal and client websites, blogs and social media
Mansfield University
Resident Assistant
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Scheduled hall wide, floor and inter-building programs
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Responsible for residents and their well-being
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Weekly desk duty and hours
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Facilitated mediations between residents
Employment History
Education
Mansfield University of Pennsylvania
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B. S. in Mass Communication: Emphasis in Public Relations
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Graduation Date: December 2014
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Cumulative GPA: 3.453
References
Available upon request
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PDF version
Related Experience
2014
2015 – 2016
2013 – 2014
2011 – 2014
2014
2016 – Present